Italian companies were riding the wave at Gulfood 2021 as many visitors and authorities are concerned over the country origin of the products in terms of quality and refinement.
Italy was the absolute protagonist of this global food event with more than 120 companies showcasing their top level products, with the highest concentration of stands among European countries.
The Italian Trade Agency has also organized cooking shows and demonstrations of their skills and unique plates with innovative flavours and ingredients combinations.
Important governement representatives of Italy were also attending the cooking show, such as the Ambassador of Italy in UAE who has highlighted the importance of the UAE market to Italian companies as the second largest importer of “Made in Italy products” in the GCC.
According to him, there was an increase of pasta sales and cereals of 30% and 13% respectively.