Dubai Culture and Arts Authority (Dubai Culture) on Sunday signed a memorandum of understanding (MoU) with Uber, as part of its efforts to highlight hidden cultural gems in the city and showcase Dubai as a thriving cultural capital.
“Hidden cities: Dubai”
The second edition of “Hidden cities: Dubai” is a campaign that will leverage the insights of Dubai’s cultural leaders and storytellers to encourage everyone to uncover hidden places that are often taken for granted or are yet to be discovered.
As this is the year of Expo, this will be a special edition and it will provide special and peculiar experiences.
‘Hidden Cities: Dubai Vol. 02’ will feature narratives told through the eyes of visionaries, advocates and drivers of cultural change in their respective areas, including fashion, music, art, food, heritage, literature and performing arts.
There will also be printed guides that list culturally relevant attractions around the city, which people can visit by taking a reliable and convenient Uber ride, giving them a 360-degree access to the city.
Unique places in Dubai
Hala Badri, director general at Dubai Culture, commented:
“Dubai is one of the most beautiful cities in the world, and people are always searching for unique places buried deep within the Emirate to discover and experience memorable moments.”
She also added:
“Dubai’s vibrant cultural scene makes it one of the foremost destinations in the world for immersing oneself in the arts, culture and heritage.
It is part of the mandate of Dubai Culture to enable as many people as possible to enjoy what Dubai has to offer, and maximize the experience of visitors, tourists, residents and citizens.”
Abdellatif Waked, Uber general manager Middle East and North Africa, said:
“We pride ourselves in facilitating reliable and convenient transportation to people across hundreds of cities around the world. This planned partnership with Dubai Culture on the second volume of the Hidden Cities campaign will give us the perfect platform to share great stories that shed light on hidden and undiscovered gems and neighborhoods, providing both residents and visitors with an unforgettable experience around the city.
We believe Dubai Culture is the ideal partner for us for this initiative, and we are very excited about the potential of the campaign and to start uncovering those destinations.”