With the name of “Reading Nation campaign” H.H. Sheikh Mohammed bin Rashid Al Maktoum launched on Twitter one of the several Mohammed bin Rashid Al Maktoum Global Initiatives.

During the Ramadan, Muslims are supposed to spend their time in spiritual discipline with deep contemplation of one’s relationship with God, extra prayer, increased charity and generosity, and intense study of the Quran.

According to the charity section this particular campaign will distribute two million books to children and students in refugee camps, as well as create 2,000 libraries in schools in need around the world by providing two million books and the rest will be available to support educational programs of Emirati humanitarian organizations working abroad.

This campaign aims at nurturing mind and soul, according to Sheik Mohamed statement.

It started on Saturday and will continue until the 19th day of Ramadan that coincides with Zayed Humanitarian Day.


Dubai on good causes: supporting in a unique way


Dubai Municipality announced the allocation of the first-of-its-kind endowment parking lots, where the money collected will go towards supporting environmental and health awareness social campaigns.

Following behind the Reading Nation Campaign, the Mohammad Bin Rashid Global Centre for Endowment Consultancy (MBRGCEC), a consultancy foundation, will be a role model for institutions operating in the Emirate granting the Dubai Endowment Sign to Dubai Municipality.


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The Centre launched this sign to give an opportunity to the public and private sectors to contribute to serving society through dedicating part of their assets/services to Awqaf and Endowment foundations.
For instance, a retail shop can receive the Dubai Endowments Sign on one of its shelves where an annual percentage of the revenues from the products on that shelf is dedicated to serve society through Awqaf and Endowments foundations.

Ramadan Kareem to all of you!